Coke&Pepsi Case study

PLEASE INCLUDE THIS HONOUR STATEMENT ALONG WITH YOUR SUBMISSION I promise I will not attempt to copy from any source (online or otherwise), transfer text electronically (or by other means), seek help from anyone outside the group. TYPE FULL NAME OF ALL GROUP MEMBERS DATE: INSTRUCTIONS: Please copy and paste the honour statement mentioned above on the first page of your answer and type the full name of all group members and today’s date underneath it as a sign of acceptance. Upload this MS-Word Document through CANVAS after completing your response (one upload per Group). If you fail to submit via CANVAS, please email me immediately. Late submissions via email will attract penalties. You need not re-type the questions-just mention the question number and type your answers. Please observe the space limits (4 pages double spaced, 11 point font). Failure to follow instructions, spelling mistakes, and grammatical errors will adversely affect your grade. QUESTIONS: Why historically, has the soft drink industry been so profitable? Compare the economics of the concentrate business to that of the bottling business: why is the profitability so different? How has the competition between Coke and Pepsi affected the industry’s profits? How can Coke & Pepsi sustain their profits in the wake of flattening demand and the growing popularity of non-CSDs? (Total page limit – 4 pages double spaced, 11 point font). Page 1 of 5 Page 2 of 5 Page 3 of 5 Page 4 of 5 Page 5 of 5

Coke&Pepsi Case study

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